About Kristina

Reinvention became my way of living.

I understood it the day I finished university: one path would never be enough for me. Reinvention wasn't something that happened to me. It was something I chose, again and again.

Kristina, smiling
01 · The dream that stopped growing

After my master's in sociology and literature in Zagreb, Croatia, I ended up in journalism. It was my dream job. I grew and grew, until one day I couldn't grow anymore.

Then came a period I don't talk about much. I wasn't loving my job. I was correcting subtitles, going from the fast, dynamic life of a journalist to a 9 to 5 desk. It was a big change, and not the kind I had hoped for.

02 · Then something unexpected happened

I fell in love. He was Italian. We dated for two years, and then I moved to Milan.

I started from zero: a new city, a new language, and the search for the best job I could find. After two Italian courses, I knew I had to speed up. So I signed up for a marketing course, 9 to 5, in Italian, surrounded by Italians.

Every day in that classroom was hard. I was the only foreigner, sitting among Italians, trying to keep up with every word. Most evenings I came home exhausted and frustrated with my Italian. But slowly, I was getting better. After that course, I did another one: four more weeks of full immersion.

And then one evening was different. I came home, and instead of being frustrated with my Italian, I simply started speaking it. Just like that.

That's where my marketing career in Italy began.

03 · And it didn't stop there

In 2020, I moved to Germany and became a mom.

Motherhood was a reinvention of its own. Everything I knew about my time, my energy and my priorities shifted, and I had to understand all over again how I function now, what I need, and who I am in this new role.

Today I work in people and culture, helping others grow through change, something I know from the inside.

My reinvention never stops.

Why I started coaching

My life looked like a line that kept breaking. That's where the gold is.

Over the years I gathered so much experience. Some of it I couldn't even name, and some of it seemed completely disconnected.

For a long time I thought that was a problem. Then I discovered the Japanese art of kintsugi, where broken pottery is repaired with gold, and I realised that this is exactly how it's supposed to be.

I don't have one line that just gets longer. I have many, going in different directions. And the places where they broke are where the gold is.

That's when I knew what I wanted to do: help people who want to reinvent their lives. Not only abroad, where the need is most visible, but also at home, where it's often quieter and just as real.

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Reinventing is not erasing. It is returning.

Where will your next line lead?

Every reinvention starts with one honest conversation. Book a free 30-minute call, or send me a DM on Instagram with the word REINVENT.